Saturday, July 14, 2018

This is me...




I was a junior in high school when I sat at my first news desk. “Today’s Teens Tomorrow’s Leaders” was the name of the news segment that used to air on WOWT in Omaha. The lights were so bright for a moment I envisioned Michael Jackson on a stage with a glistening sequined jacket, platinum microphone, white socks and shiny black shoes. I know, random. Immediately, I tell myself, “Focus. You can do this. Shake off the nerves and pay attention.”  I took a minute to look at my script, then the teleprompter.  The floor director was in position to give me the cue and as I waited for the signal, my heart smiled because in that moment I knew I discovered my passion. 

My high school broadcast journalism class sparked my interest in communications and storytelling. In this class I developed a love for crafting stories and connecting with people. Hence, it was fitting I’d graduate from Omaha Central High School in 2005 and attend my dream school at Syracuse University in Syracuse, NY.  There, I obtained my bachelor’s degree in communications and rhetorical studies with a minor in writing.  Syracuse University taught me the fundamentals of good reporting and journalism.  My education paved the way for me to work in broadcast journalism as a multi-media journalist in Nebraska. I have worked at ABC, NBC and CBS affiliates as a backpack reporter journalist, producer and anchor.

My well-rounded experience in news prepared me to serve in public relations at Omaha Public Schools. Currently, in my role I organize and manage internal and external communications for the school district, including managing and creating content for social media, developing video productions, publications, advertising and promotion plans.  In June 2017, the National School Public Relations Association awarded Omaha Public Schools the Golden Achievement Award for increasing engagement on social media. I created a social media strategy that followed a four-step public relations program: analysis, planning, execution and formal evaluation.  My goal is to build upon my success and enhance my professional growth as a communications expert. My long-term goal is to use my skills to start a multi-media company that specializes in performing arts and media. 

Rewind back fourteen years ago as I sat at the news desk in high school, I wanted to be the next Oprah Winfrey, the motivation must have been the lights hence the random Michael Jackson flash.  In that moment, I was certain of one thing, I wanted to be a communicator and tell good stories. Today, I understand I can tell those stories without a camera in my face and crazy deadlines to make a 5 p.m. on-air news slot. In this day and time people aren't running to their TV screens to catch the news anyway. A recent Pew Research Center report revealed that in 2017 viewership declined at local affiliate news stations. Even before this decline, I realized that I don't need a local tv station to tell stories. I can use my communication skills to help change the world, open someone’s eyes to a new perspective or even save a life right from my own desktop, phone or stage.  



No comments:

Post a Comment

What makes a great song? A great story!

When I think of people who are good lyrical or music storytellers to name a few I think of Jay-Z or Drake for rap, pop music Be...